Blurred Lines: How Digital Commerce is Redefining B2C & B2B | Kibo Webinar

Blurred Lines: How Digital Commerce is Redefining the Distinction Between B2C & B2B from Kibo on Vimeo.

In this webinar, you’ll see examples of how the line separating B2C and B2B sales is being blurred. You’ll hear multiple case studies documenting how retailers and brands like Jelly Belly and MSC Industrial Supply are leveraging cloud commerce technology to bring the speed and customer experience of B2C commerce to their B2B business, while retailers like Company C are bridging the B2B/B2C divide to grow revenue while maintaining their brand integrity.

You’ll Learn:

  • How decades of online commerce in the B2C space has impacted today’s B2B buyers
  • What B2C retailers are doing to bring seamless customer experiences to B2B markets
  • How B2B sellers are taking control of their brands by going direct-to-consumer
  • Why personalization isn’t just for consumer eCommerce

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