Whitepaper

Personalization And B2B Ecommerce: Delivering On The New, Digitized Selling Relationship

digitized selling b2b ecommerce

Meet customer expectations and retain loyalty in a distracted, impatient, post-Covid world

Written in conjunction with Brian Beck, one of the world’s leading authorities in B2B Ecommerce, this white paper covers the critical nature of delivering hyper-relevant experiences, particularly after COVID. As most now realize, 1-to-1 personal relationships are no longer a competitive differentiator, but a fundamental element of survival. The most advanced B2B firms are working to carefully coordinate customer experiences across every touch point. And the B2B companies that start with a complete understanding of the journey map have the ability to align channels and deliver the right products and information at every step of the B2B buyer journey.

Download now to receive:

  • An overview of the Amazon-ized B2B buyer
  • 5 key elements necessary to consistently deliver relevant cross-channel relationships
  • First-hand insights from B2B companies and Kibo B2B clients

The paper’s findings will be discussed in a follow-up webinar happening on January 19, 2021, 1pm EST. Register for the webinar here.

About Brian Beck & Beck Ecommerce

Brian Beck is the author of the book Billion Dollar B2B Ecommerce, the B2B Ecommerce bible for manufacturers, brands, and distributors. Beck has 20+ years of experience, including more than a decade as a hands-on C-level Ecommerce executive, and is a leading expert in B2B Ecommerce.

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