8 Mistakes in Personalization

A Selection from Kibo’s Ultimate Guide to Personalization

Personalization is now so ingrained and expected by shoppers that it is a modern day necessity.

In the quest for true personalization, we’ve seen many stumbling blocks, misconceptions, and mistakes made by marketers. The following are 8 Mistakes in Personalization retailers are making, and most importantly how you can overcome them.

  1. Living and Dying by Profiles
  2. Building Your Personalization Strategy on Rules Alone
  3. Over Orchestrating
  4. Thinking Everyone is Special
  5. Misusing Your Experts
  6. Forgetting the Power of Search
  7. Thinking of Personalization as an Accessory
  8. Limiting Personalization on Your Site

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