rue21 Selects Kibo to Prepare for 2019 Sales Cycle

rue21 Selects Kibo to Prepare for 2019 Sales Cycle

With Kibo’s eCommerce Platform, rue21 will look to create an omni-inventory environment for its shoppers moving into the new year

DALLAS – Dec. 18, 2018 –(BUSINESS WIRE)–-Kibo, a leader in cloud commerce, today announced that rue21, a leading affordable, fast fashion specialty retailer, has selected several of Kibo’s solutions to create multiple fulfillment options for its customers moving into 2019, including buy-online, pickup in-store (BOPIS) as well as Kibo Order Management (OM) solution and in-store associate training.

“We are thrilled to collaborate with rue21 and provide them with a robust solution that further enhances the customer experience offering”

Through this selection, rue21 will be implementing Kibo’s enterprise-grade OM solution with inventory tracking capabilities, allowing the retailer to seamlessly integrate with its existing inventory system solution and ERP system. Additionally, with Kibo’s cloud-based OM, rue21 will also look to provide online shoppers with broader delivery options such as BOPIS, helping drive traffic into local stores. With increased in-store traffic, rue21 will be able to drive motivated shoppers into its local retail stores, further incentivizing them to make additional purchases. rue21 plans to implement Kibo’s solutions in early 2019.

According to Kibo’s 2018 Consumer Trends Report which surveyed over 3,000 U.S. consumers, 67% of participants surveyed have used BOPIS in the last six months. What’s more, shoppers surveyed widely recognized that BOPIS offers not only free order fulfillment, but also a degree of flexibility and control not available via home delivery. After analyzing its shoppers’ demand for flexible fulfillment options, rue21 made the business decision to work with Kibo to explore an omni-inventory environment and to enhance its customer experience offering.

rue21 selected Kibo as its technology partner after vetting several competing solutions. From day one, rue21 was assigned a dedicated Kibo project manager and a customer success advisor to collaborate on planning and deploying Kibo’s solutions, building out the necessary integrations, and providing best practices for workflows, process adoption, and employee training throughout the entire partnership.

“We selected Kibo because of the company’s strength in offering an out-of-the-box solution which minimizes implementation time, as well as the company’s collaborative approach for implementation and help in designing highly-effective process flows,” said Steve Lyman, Senior Vice President of Supply Chain at rue21. “With Kibo, we look forward to offering our shoppers a true omni-inventory experience and improving their shopping journey at rue21.”

Once implemented, rue21 will be able to level the playing field by matching the eCommerce order management capabilities of retail giants, with the scalability, ease, and flexibility of Kibo’s SaaS solution. For example, with advanced order routing rules, Kibo Order Management makes it easy to fulfill orders from the location that best suits the retailer’s business needs and delivers the optimal customer experience.

“We are thrilled to collaborate with rue21 and provide them with a robust solution that further enhances the customer experience offering,” said Michelle Fischer, Chief Customer Officer for Kibo. “By expanding its fulfillment options, rue21 will continue to earn loyalty and recurring sales during peak shopping periods where speed and convenience are king.”

About rue21

rue21, the pioneer of fast fashion, offers stylish apparel and accessories for guys, girls and plus sizes at prices everyone can love. Built on the belief that everyone should look and feel great with what they wear, rue21 bridges fashion and value for their consumers. Headquartered just north of Pittsburgh, Pennsylvania, rue21 currently operates 752 stores in 45 states and online at

About Kibo

At Kibo, we provide cloud commerce solutions inspired by your needs and designed to empower your teams. We’re at your side, committed to your financial success in an unpredictable world. Together, we can see further, think bigger, and climb higher.

Our software and services include eCommerce, Order Management, Personalization, and Mobile Point-of-Commerce for retailers, manufacturers, and brands. Whether you’re an eCommerce veteran or just getting started, B2C or B2B, our solutions are designed to power the shopping experience – from first click to doorstep – and to scale with you as your business grows. For more information, visit


Ketner Group PR & Marketing (for Kibo)
Mariana Fischbach, 512-794-8876

Krantz and Company (for rue21)
Melissa M. Krantz, 917-653-6716
Fax: 914-763-2384

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