Bronto Emails

Kibo OMS is integrated with Bronto, an ecommerce email provider, out of the box to provide automated notifications about order placement and fulfillment to customers. However, clients have a few options for sending email messages:

• Kibo sends using standard email templates (see table below). If Bronto service is down, then plain text emails are sent directly from OMS.
• Kibo sends using templates customized to match client branding. This requires a Professional Services project, as Kibo resources will reskin templates to fit the desired format and design. If Bronto service is down, then plain text emails are sent directly from OMS.
• Client sends using their own email provider. The client is responsible for all email maintenance and works with Professional Services to connect the OMS notifications to their system. This allows the client to fully customize their own templates and build extensions not provided by Kibo, such as sending order surveys.

The Automated Send Process

Consumer emails are automatically triggered by the OMS APIs, based on events such as order creation and shipment.

When implementing OMS, the Kibo team sets up email notifications by plugging unique email IDs into OMS and then setting API tokens in Bronto. Emails are triggered based off of these identifiers, which ensures that the correct email types are hooked up to the appropriate API triggers.

Accounts

Clients using Bronto can configure their set-up in one of two ways:

• Emails can be managed under Kibo’s Bronto account. This allows Professional Services to easily manage the emails. It does, however, also mean that any future changes must be handled by Professional Services.
• Emails can be managed under the client’s own account. This allows clients to have greater control over their transactional emails but also requires them to hold an independent account with Bronto.

Standard Email Templates

Below is a list of the most frequently used standard emails sent from Kibo through Bronto. These templates are provided in both English and non-English language versions. Kibo’s standard templates allow for some customization of logo and copy content, but the overall format is the same for all clients. At the outset of a project, the Kibo Project Manager will confirm the list of required emails and request the company logo and updated copy.

A section for recommended products (as seen in the Order Confirmation example) will only display when the client has not requested that section to be suppressed.

Email	Description	Example
AbandonedCheckout	Customer has entered their email address into the checkout process, but does not complete the order.	View
CancelOrder	Entire order or part of an order is canceled.	View
CustomerSurvey	Sent 10 days after tracking information has been entered onto an order.	View
GiftCardPurchaser	Sent to the person who purchased a gift card.	View
GiftCardRecipient	Sent to the person who is receiving a gift card.	View
ISPUOrderConfirmation	Sent when an ISPU (non-inventory) or STS+ (not STS+ hybrid) order is placed.	View
LotusExistingFulfiller	Sent to an existing fulfiller explaining the STS(A) process when a merchant completes the batch upload of fulfillers.	View
LotusNewFulfiller	Sent to a new fulfiller explaining the STS(A) process when a merchant completes the batch upload of fulfillers.	View
OrderConfirmation	Sent when a ship to home (standard order) or digital content order is placed.	View
OrderReady	Sent when an ISPU, STS, STS+ (not STS+ hybrid), or STS(A) order is ready to be picked up.	View
PaymentError	Sent when payment is declined on an order.	View
ReturnComplete	Sent when item(s) on a return have been accepted and/or rejected.	View
ReturnRequest	Sent when a return is created.	View
ShipmentTracking	Sent when tracking information is entered onto an order with one shipment/package.	View
ShipmentTrackingMulti	Sent when tracking information is entered onto an order with more then one shipment/package.	View
STSOrderConfirmation	Sent when a STS, STS(A), or ISPU with Inventory order is placed.	View
TransferOrderConfirmation	Sent when a transfer is created due to inventory not being in stock at the pick-up location.	View
TransferOrderShipped	Sent when a transfer order has been shipped to the pick-up location.	View

Editing Templates

The Bronto template is populated with dynamic information that it receives from OMS APIs. The API sends a packet of data that can be assigned to tags and inserted into the email. This template shows how these tags are placed in the content body, and the API data is displayed in a table. Bronto does not transform any data, but simply displays the data as it is given. For instance, a string with the value “Product Name : Shirt” cannot be changed to say “Shirt”. This must be altered on the OMS configuration.

Additionally, if the email needs to expose data that isn’t provided by a specific field in the Kibo API, the client developer can either configure the necessary field as custom data or discuss the possibility of further development by Kibo Engineering.

The full list of parameter tags with example data for various email types can be referenced below.