DYNAMIC MERCHANDISING & PERSONALIZATION CREATE RESPONSIVE EXPERIENCES
With Kibo, Sun & Ski Sports found optimal merchandising flexibility, coupled with the power of real-time personalization, to respond deftly to shoppers’ needs.
The eCommerce platform enabled development of new ways to discover products, including themed collections and categories organized by brand. Sun & Ski Sports could also adjust merchandising quickly to reflect the latest trends. Seamless integration with third-party tools for social listening and search engine keyword optimization gave Sun & Ski Sports the ability to create new categories on the fly, adapting to shoppers’ priorities — including a dynamic “trending wall,” accessible from the home page, showcasing top items chosen as wish list favorites on the platform. This flexibility has helped Sun & Ski Sports maintain fresh merchandising in keeping with the season, recreation trends, and shoppers’ feedback.
In addition, Sun & Ski Sports implemented Kibo personalization to implement segmentation strategies and deliver one-to-one recommendations in real time. Not only can online shoppers see what others like them viewed and bought and access content targeted by region or recreation activity, but the entire site experience, from category pages to promotions, is tailored to their interests based on past site activity.
Kibo’s built-in measurement and testing tools provide feedback on which strategies are most successful. “We continue to tweak and re-evaluate to provide the most conversion-rich and relevant experiences to the customer,” said Skeen.