With so many products, the key challenge for Hayneedle.com was to help customers effectively and seamlessly navigate this huge product assortment and guide them to the products that most interest them. Their on site merchandisers and buying teams spend count-less hours selecting the perfect accessories for each product that they add to their catalog.
In fact, Hayneedle.com created their own affinity algorithms to automate additional recommendations. They wanted to supplement this solution with a product to augment their internal recommendations and expose alternative products to the customer.
Where as many home retailers offer a single style, Hayneedle.com serves customers across a broad variety of styles. With over 500,000 products, the challenge was to help shoppers navigate this huge assortment and guide them to the most interesting products for them.