In the beginning, GORUCK was frustrated with their NOPCommerce platform on Amazon Cloud. While highly customized, it wasn’t what they needed. Dubbing it a “pile of mess,” their business suffered from its slow performance, shoddy mobile experience, and poor events integration. At a ten-second average, page loads were glacially paced, and their servers struggled to load new events.
GORUCK’s mobile experience was rocky; users would find the event map replaced with an event list to cut back on load time. In actuality, this Band-Aid solution reduced usability and frustrated customers. Finally, everything on the site was hard-coded, meaning that every change—no matter how small—required the intervention of an IT resource.
- Slow page load time with their old platform
- Limited control over a poorly built event management tool
- Clunky, disjointed mobile shopping experience
- Constant need to seek help from their overburdened IT department