Theirs were unique requests. We approached with the kind of creative yet efficacious thinking that defines Kibo. Here are some of our key solutions for AMP Lighting:
Persistent Shopping Cart
Once the lighting pros add something to their cart, it stays. You can close your browser, lose your wireless connection, close out with a customer, or return to your home office. The cart remains static across devices, which is convenient and functions as an indirect organizational tool.
Mobile plays a huge role in the AMP experience for all their customers. A common scenario would involve an AMP specialist walking through a home or office with their client, using a tablet or other mobile device to:
- Experiment with design elements (are you King Louis XIV or David Bowie?)
- Make practical suggestions on placement
- And strategize on installation
Fortunately, Kibo sites are responsive out of the box. But, what about mobile traffic?
Canonical URLs are the way that web pages convey their “standard internet address” to search engines. A canonical URL should accurately represent the content found there, while also keeping web crawler preferences in mind.
Ah, the never-ending ping-pong match between business sites and Google’s mysterious SEO predilections.
AMP must be able to compete on search engine rankings for lighting. They might not be as big as some of their competitors, so they differentiate themselves with a little help from their friends at Kibo.
Kibo templates make it easy to generate and use canonical URLs for anything in the catalog or the CMS. AMP now boasts a really efficient website that makes the content about their lighting products more relevant to users—and maximally indexable by search engines.