CLOUD COMMERCE SOLUTIONS Education and Publishing Industry
Deliver rich content in the model demanded by today’s education environment with a multi-channel education technology commerce platform. Fill out the form and connect with one of our specialists to see how Kibo can help you take your digital sales to the next level.
Take Your Sales to the Next Level
New Solutions to Old Challenges Education in a Digital World
Finding the New Way to Engage Consumers
As the world becomes more digital, education merchants and publishers must deliver their products in digital formats and identify new ways to engage consumers.
Turn in that Old Rule Book for a Tablet
Hardbound textbooks and chalkboards are being replaced by eBooks, digital tablets, electronic whiteboards, and digital stylus pens. To succeed in this environment – and compete with Amazon – merchants must deliver in digital formats on digital platforms.
eCommerce and School Supplies
Huge investments are being made on course materials. As formats change, education merchants must meet their consumers in both a digital and physical setting.
Fight Distraction with New Models of Education Engagement
The attention we give to reading is limited – at only 8 minutes a day – and as such we must convince consumers not only to buy products but to use them. Rich product content, reviews, and personalized picks help pique enthusiasm, and platforms that enable community discussion, foster lasting interest and repeat sales.
Education and Publishing Sales By the Numbers
Audiobook market captured by Amazon
Average annual cost of college course materials
Consumers are influenced by personalized recommendations on the homepage
The facts Digital Commerce
Evolving Media Landscapes
New Models. New Customers.
To adapt to consumers’ changing tastes, publishers are delving into new formats for content and moving away from the “book-first” model. But supporting audiobooks, e-reader downloads, blog posts, and PDF versions requires a flexible publishing and commerce platform, as well as the skill set to manage it.
The Kibo Unified Commerce Cloud platform provides education merchants with controllable commerce – enabling teams to quickly implement new features, roll out new promotions, or optimize content without reliance on IT, third-party partners, or expensive resources.
The New School Supplies
With new content formats come new methods of paying for them. Schools and teachers are increasingly using educational materials alongside other streaming media. Sellers therefore need to support rental and subscription models, as well as entire websites that cater to selling used books (both peer-to-peer and via used bookstore outlets).
Kibo eCommerce software gives educational merchants the agile technology you need to manage these new complexities, from tracking subscription renewals to shipping used volumes from the closest available location, along with persistent omnichannel shopping cart experiences, engaging checkouts, and seamless integrations with third-party payment options.
Streamline Complex GTM Strategies
Whether we’re talking about physical textbooks or software, educational products are unique in that they are designed for learners, used by teachers, but purchased by school boards (or other decision-making group). This complex dynamic – with multiple levels of stakeholders, each with unique needs and often divergent priorities – is a constant challenge for education publishers to tackle.
The Kibo Unified Commerce Cloud platform supports a vast array of complex marketing strategies and buying models. Our eCommerce solution enables media-rich content and SEO strategies, while robust account management supports D2C and B2B sales models, and sales to other education companies – as well as configurable pricing models for universities, individuals, and other institutions and a variety of free offerings for teachers, students, or schools.
Omnichannel Solutions for Publishers
With digital formats for books and educational materials now widely available through online mass merchants, sellers must rethink how their physical stores support the bottom line. Ship-from-store processing and online order pickup in stores are only the start; merchants can also consider offerings such as eBook and on-demand printing, store events and classes, and maker spaces to entice shoppers into stores. Flexible order management, warehousing, and fulfillment systems are a must to optimize store operations and quantify the value of maintaining a physical footprint.
Kibo gives multi-channel education merchants the ability to leverage available inventory in each retail location, as well as their warehouses and distribution centers, to fulfill online orders. With advanced order routing rules, our order management makes it easy to fulfill orders from the location that best suits your needs and deliver a great customer experience. Multi-channel retailers use our advanced fulfillment solutions to turn inventory faster, reduce delivery time, and improve operational efficiencies.
Education and Publishing Brands A FEW KIBO CLIENTS