Commerce Solutions for the Consumer Packaged Goods (CPG) Industry
Adapt your CPG business to the digital landscape with an eCommerce solution and merchandising software that meet today’s digitally demanding consumer.
How Brands Can Respond to New CPG Trends and Challenges
Our CPG Guide provides a bundle of responses Consumer Packaged Goods (CPG) and soft goods brands can use to meet new CPG trends in customer behavior and maximize personalized customer experiences—come what may.
Today’s Consumer Packaged Goods Industry
Demands Digital Acuity
The Rise of eCommerce has Turned the CPG Industry on its Head.
Traditionally, the industry has relied on partnerships with large retailers, and primarily managed the majority of its operations offline. But in today’s CPG environment, consumers call the shots as they increasingly engage in product research online before ever venturing to the store.
Meeting Shopper Expectations
Digital CPG Commerce
Direct-to-consumer (D2C) is creating disruption in the traditional CPG supply chain model. Respond to customers’ delivery and commerce expectations with strong eCommerce sites and plenty of fulfillment options while avoiding channel conflict.
Navigate Changes in CPG Supply Chain Operations
Respond to new innovations and industry regulations with a modern supply chain operations strategy that inspires customer trust and delivers on expectations.
B2B and B2C eCommerce on a Single Platform
Tailor the buying experience to multiple audiences – end consumers and corporate buyers – using a shared infrastructure to manage content, products, and discounts for distinct shopping experiences.
Digital CPG Sales
By the Numbers
Consumers expect to be able to make a purchase directly from a brand
Predicted annual spend on online groceries by 2022
Rise in online sales of consumer packaged goods
The Facts about Digital Commerce
Evolving Consumer Behavior
Drive Your Consumer Goods Commerce Growth with Auto-Replenishment
Shoppers are busier than ever and are increasingly looking to save time buying the products they use every day. That means CPGs need to support multi-channel orders (online, in-store, mobile, marketplaces, etc.), payments, and shipments of these staple products. With 5G tech promising a future where dishwashers will reorder their own detergent, it’s essential to iron out replenishment execution now as part of an omnichannel strategy.
The Kibo Unified Commerce Cloud platform supports a wide array of headless and multi-channel commerce strategies. Our API-first architecture supports headless commerce while also giving you a best-in-class eCommerce front end and supporting orders from outside the platform, so you can sell your products no matter where your shoppers are.
Catch Their Eye. And Drive Them to Buy.
Attractive product pages, including in-depth product information and consumer reviews are essential to getting customers to click “buy now.” Your eCommerce solution needs to support an agile merchandising and content strategy. That might mean using an out-of-the-box solution with a site builder or going “headless” with your own in-house CMS. Either way, your commerce platform has got to integrate and work flawlessly.
Kibo’s hybrid approach to headless commerce gives you the most valuable advantages of headless commerce without the drawbacks that come from building a front end from scratch. Kibo eCommerce is built API-first and on a microservices model that supports headless commerce strategies while also giving your digital commerce teams the best of both worlds.
Gain CPG Customer Loyalty through Flexible Merchandising Models
Millennials often seek out organic, sustainable, healthy goods. And they’re willing to pay a premium for them. But given that the average millennial makes 9% less than the previous generation, they’re looking to cut costs elsewhere to make up for it. Sellers must tailor sales strategies and merchandising to accommodate this premium/discount spending pattern and deliver relevant picks and promotions.
Kibo eCommerce platform lets you capture and centralize your consumer data, giving you the information you need to develop tailored sales strategies as well as the easy-to-use merchandising tools to put them into action.
Buyers Need to Find Products. Fast.
B2B professionals are increasingly going online to get the supplies they need for their business. For them, time is money, so whatever they’re looking for, they need to find it fast. Further, their online, consumer shopping experiences are influencing their expectations for job-related purchasing. These buyers expect information-rich web experiences, look to consult customer reviews, and prefer seamless purchasing options.
Using Kibo, corporate buyers and procurement agents can browse your B2B catalogs online, access business-account-level pricing and customer reviews, get products shipped to the office or jobsite, and find the nearest location for pickup. And with real-time personalization, your customers will find exactly what they need in less time, so they can get on with their busy day.
NEXT LEVEL CONSUMER GOODS SALES
Fill out the form and connect with one of our specialists to see how Kibo can help you take your digital sales to the next level.
Take Your Sales to the Next Level
Stay up-to-date on the latest industry news and trends. Headless commerce, online-to-offline (O2O), omnichannel personalization, AI/ML – you name it. We’ve got the answers you’re looking for.