Webinar

The Future of B2B Commerce: AI, Headless Architecture & the Age of Agentic Buying

Is your B2B commerce strategy built for the way your customers actually buy? Jason Greenwood explores how multimodal AI is transforming the way B2B transactions happen — and why the companies that prepare now will have a significant advantage.

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The Future of B2B Commerce with Jason Greenwood

Is your B2B commerce strategy built for the way your customers actually buy — or the way you hope they will?

In this episode of The Commerce Order, Kibo’s Nat Pavic sits down with B2B ecommerce veteran Jason Greenwood to explore how multimodal AI is transforming the way B2B transactions happen — and why the companies that prepare now will have a significant advantage.

We’ll cover:

How AI agents are turning everyday communication channels like email, WhatsApp, and Slack into automated commerce channels — without requiring buyers to change their behavior
What agentic commerce means for B2B sellers, and why having a digital selling agent is quickly becoming a competitive necessity
The foundational data work B2B organizations need to do before they can take full advantage of AI — and how to build a practical roadmap to get there

Watch today to understand where B2B commerce is heading and what your organization needs to do to stay ahead.

Meet the Speakers

Jason Greenwood

Founder, Greenwood Consulting | Host, The Ecommerce Edge

Jason Greenwood is a B2B ecommerce specialist and founder of Greenwood Consulting, where he helps manufacturers, distributors, and platform vendors design exceptional digital buying experiences. With over 25 years of experience across brands, agencies, and independent consulting, Jason brings a practitioner’s perspective to the complex realities of B2B commerce strategy and digital transformation.

He is also the host of The Ecommerce Edge podcast, with more than 570 episodes released and over 33,000 followers on LinkedIn. Jason is a sought-after keynote speaker and industry mentor dedicated to helping B2B organizations navigate the rapidly evolving digital commerce landscape.

Natalia (Nat) Pavic

Sr. Director of Product Marketing, Kibo Commerce | Host, The Commerce Order

Nat Pavic leads product marketing at Kibo Commerce, where she helps B2B and B2C organizations understand how composable commerce and order management technology can deliver measurable business results. As the host of The Commerce Order, she brings a product-focused lens to conversations about the future of commerce.