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Travelodge sees 15x ROI after utilizing Server-Side Testing with Kibo

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OVERVIEW TRAVELODGE DRIVES REVENUE LIFT WITH SERVER-SIDE TESTING

When British hotel brand Travelodge switched to Kibo Personalization, powered by Monetate, they were able to implement new tests six times faster and at significantly lower costs. Learn how server-side testing helped the brand multiply their ROI.

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RESULTS

Return on investment

“This gave us a huge amount of confidence to actually drive bigger, more complex, and deeper experiences; even multi-page experiences that we never would have been able to execute before without flicker or delay on big imagery changes.”
— James Loar, Head of Product, Digital at Travelodge
Travelodge Case Study

THE RESULTS: QUANTITY OF TESTS ROCKETS & ROI FOLLOWS

“From the beginning, it was clear that Kibo Personalization was about empowering us to do our own changes, using the resources we have combined with the power of the platform. We could tell it was going to be a good fit for us, but the real proof is in the success we’ve had since.”

In less than a year, Travelodge has been able to launch over 30 tests—and has seen tremendous business value as a result.

Reflecting on the impact of the solution, James shares that “Kibo costs us about the same amount as the solution we had before, but the numbers show the difference: within our first four or five experiences with Kibo we saw a huge incremental uplift in revenue of at least 15X ROI.”