Personalisation Can Compensate for a Reduced Paid Media Budget By Improving Bounce Rates

June 30, 2020
 

With COVID putting increasing pressure on brands to operate on reduced paid media budgets whilst maintaining or even growing ecommerce revenues, marketers find themselves between a rock and an impossible place.

But, as Executive Director Adrian Moss explains, Monetate‘s data-driven engagement and personalisation can drive the necessary improvements to user engagement metrics, like bounce rate, to make up for the incredibly inefficient conversion of your average ecommerce website.

Up to a 50% reduction in bounce rate is achievable by personalising onsite experiences for traffic from paid media campaigns.