Predictable March Madness: How to Pick a Winning Omnichannel Strategy

March 18, 2016

March Madness is upon us, and NCAA fans everywhere are filling out their brackets using math, science, superstition, or pure hope. I’ve seen some people pick teams based on jersey color or coolness of the school name (Gonzaga, anyone?). And while Kibo may not have the formula to selecting a winning March Madness bracket, we do have the insider secrets to a winning omnichannel fulfillment strategy.

March Madness’ defining characteristic may be unpredictability, but that doesn’t mean your omnichannel strategy has to be similar. When it comes to the game of omnichannel retailing, we know three teams that won’t let you down: unified commerce, Cloud-based technology, and solid integrations. Maneuver the chaos of March Madness confidently by filling out your omnichannel bracket with these three strategies, and set yourself up to win!

Team No. 1: Unified Commerce
Unified commerce is a silent pillar of confidence. Sure and steady, it holds up well under pressure. Unified commerce won’t let you down. Even better, it won’t let down your customers. A unified commerce platform, from your front-end eCommerce website to your back-end order management system, provides unified order processing, flexible sourcing optimization, customer-driven fulfillment, and consistent and personalized customer experiences. Everything from point of sale, web pages, mobile, and the call center will be personalized. A customer can shop everywhere and find fulfillment options anywhere.

By delivering solutions that enable consistent, customer-centric omnichannel experiences that drive more traffic to your website, your stores, and even your partner stores, you reap the benefits of customer loyalty and growth that far exceed that of traditional retail today. Unified commerce connects channels, providing one version of the truth to meld the online and offline worlds. Strong unified commerce will take you far, thanks to how friendly it is to the customer experience and omnichannel fulfillment.

Team No. 2: Cloud-Based Technology
You’ll want Cloud-based technology in your corner when things get tough. Cloud-based software is strong, reliable, flexible, ready, and patient. When you rely on the Cloud instead of on-premise technology, upgrades are a breeze. Scale up and down whenever you need. No matter the promotion or seasonal sale, if you need more instances, the Cloud can handle it. When the heat is off, the Cloud can go right back to being your sure and steady source.

With Cloud-based technology, initial implementation is a breeze. Instead of a yearlong build out, implementation can take just weeks and come in at a substantially lower cost than an on premise system. Before the Cloud, everyone was forced to use on premise solutions, which came with a substantial amount of hardware and infrastructure costs. A Cloud-only solution set offers the advanced technology that provides the lowest total cost of ownership, the fastest time to market, and allows sellers to do more with less.

Team No. 3: Fast and Powerful Integrations
Fast and powerful integrations are a sure bet to get you to the Final Four. Integrations are inevitable in retail technology, and they can make it or break it (literally). Some of those integrations include payment and tax, logistics, marketing, social, back office and RMS, and analytics. If your commerce platforms partner with the best-in class providers in the aforementioned categories, they can provide strong yet nimble out-of-the-box integrations.

A unified commerce platform (see above) makes solid integrations possible while removing the fear of brittle integrations or the inconsistency of running various versions of all your different software. Additionally, maintenance of these integrations can be removed from your IT department’s already heavy workload when you use a unified commerce platform. Allow a unified commerce platform to keep those integrations updated, all while maintaining 99.98% uptime.

Let’s leave the March Madness to the NCAA and keep your omnichannel strategies predictable and powerful. Unified commerce, Cloud-based tech, and fast and powerful integrations are the teams to rely on as you pick your omnichannel bracket.