Personalize the Post-Click Experience and Improve ROAS with Audience Creation Tool

June 26, 2020
 
post-click experiences

As a marketer, you’ve most likely been confronted with the challenge of needing to create highly targeted landing experiences for paid media campaigns. But, since these campaigns are typically managed by ads teams, you might not have the visibility into the campaigns needed to create optimal landing experiences, resulting in a web experience that is totally disconnected from the advertising message.

Enter: AdLink.

AdLink is a new audience creation tool that enables marketers like you to efficiently personalize onsite experiences for traffic from paid media campaigns.

Using the personalization capabilities of Monetate, AdLink is able to break down the long-standing silos that have existed between marketing and advertising, creating a seamless, consistent, and personalized customer experience that is more likely to keep visitors engaged and more likely to get them to convert post-click.

AdLink unifies your advertising and marketing channels in one integrated platform.

Monetate pulls data from Google, Facebook, and other paid media sources to create automated audience segments. These segments can then be used by marketers to efficiently personalize onsite experiences for traffic from paid media campaigns.

Adlink pulls data from Google, Facebook, and other paid media sources to create automated audience segments. These segments can then be used by marketers to target audiences for personalized post-click experiences across a site. By keeping already interested consumers engaged with a relevant post-click journey, retailers will be able to deliver more performance per ad dollar spent.

post-click experiences

With Adlink, marketers will have an easier and more scalable way to connect their acquisition efforts to their conversion efforts to drive true end-to-end campaign optimization.