Personalization Experience: Pop the Question(s) to Improve Personalization
Retailers and manufacturers are obsessed with personalization experience, and for good reason: Four in five consumers are willing to share data in order to receive…
Millennials want to visit stores. Really! 5 ways to improve store experience
Millennial stereotypes suggest they do everything on their phones, but in truth they still favor stores as much as other generations – if merchants provide…
Buy Online Pickup In Store: BOPIS Growth Requires a New Metrics Mindset
What is BOPIS? Thanks to its popularity with shoppers, Buy Online, Pickup In Store, aka BOPIS, is now a must for retailers. Implementing the service…
GDPR Requirements: Why Merchants Should Stay Ahead with Privacy Practices
Last year marked the start of a new wave of digital privacy regulation that has now reached U.S. shores. To successfully navigate the changing tides,…
How to Promote O2O Beyond the Product Page
Today’s path to purchase criss-crosses the online/offline divide multiple times en route to order completion. In order to showcase their options to serve shoppers, merchants…
3 Ways Website Personalization Helps Highlight B2B’s Unique Strengths Online
In recent years, B2B companies have been advised to adopt tactics like website personalization from the world of B2C retail if they want to thrive…
O2O: 4 Easy Ways To Drive Online to Offline Store Visits Via Social Media
As online mobile shopping grows, omnichannel retailers should take advantage of social media’s dominance to promote the benefits of online to offline commerce. Mobile devices…
All Talk, No Action? 4 First Steps to Win at Voice Search
If Santa brought you or someone you know a “smart speaker” for Christmas, you’re not alone. Use of Amazon Echo and Google Home devices is…
Takeaways from NRF Big Show & Expo 2019
This year’s National Retail Federation event promised to be the biggest yet, and they did not disappoint. The Kibo commerce crew was in full force,…
Capitalize on Holiday Momentum to Thrive in an Uncertain 2019
Early reports indicate the holiday season has been a blockbuster. After a successful start to the season with strong gains during Cyber Week, new data…