NRF 2020 Recap: Introducing Personalized Commerce

January 31, 2020

Last week’s NRF big show in NYC was a great way to kick off the first year Kibo, Certona, and Monetate are operating as a single personalized commerce cloud (Missed our announcement? Catch up here) — we’re so excited to show how powerful the combination of order management, ecommerce optimization, and personalization can be in a future-proof, flexible platform.

First, I want to congratulate all of our ecommerce clients on wrapping up a fantastic holiday season and for working with us to develop an integrated, personalized commerce roadmap. We have some powerful 2019 client stats to celebrate:

  • Over 150 million orders processed
  • More than $300 billion in revenue influenced across the Kibo Group
  • We now have 950+ brand clients focused on delivering relevant, personalized experiences to customers

At NRF, we highlighted several expansions in personalization capabilities that our clients implemented for Q4 2019: DICK’s Sporting Goods worked with Certona to launch a new sports bra fit finder on their site, while GameStop replatformed their ecommerce experience in time for the holiday season. 

We were also thrilled to announce Taco Bell’s new personalization capabilities on their app, offering menu item recommendations to guests. Using machine learning and AI technology, the app will show users the most relevant menu items, promotions, and content based on their individual preferences, past dining history, location, weather, and restaurant-specific menus and pricing.

On the convention floor, I found it invaluable to spend time at the show with the savvy retailers and other thought leaders who are focused on connecting every element of the commerce experience with seamless backend technology to deliver personalized customer experiences in real time. 

In particular, many of the NRF attendees I chatted with were focused on gaining value and efficiency across the customer lifecycle. They are looking for easy-to-use, future-proof ways to bring AI into their teams’ day to day workflows. They’re also thinking about the intersection of new privacy and data laws and personalization — an area our product and engineering and strategist teams are all hyper focused on.

Another NRF highlight I’m thrilled to announce is that Kibo was a finalist for “Vendors in Partnership,” a new group that shines a light on all the great technologies that help retailers run and grow their commerce business. The honor is particularly meaningful for us because clients, prospects, and other vendors get to vote; it’s the “People’s Choice Award” for Vendors. 

Our head of partnerships accepts the “VIP” finalist award

Thanks again to all of our clients and partners for supporting us in 2019. We can’t wait to share more of what’s to come for Kibo in 2020, including expanded client events across the globe. 

Written by Andrew Koperwas, senior director of product and client marketing at Kibo.