Hi and welcome to Kibo’s Marketing Minute where we share digital marketing tips, trends and news from the ecommerce industry in about a minute. I’m Bryant Goodall, the Digital Marketing Manager at Kibo and here’s what’s happening.
As you’ve no doubt heard, Google’s in trouble again. A couple of months ago, the creator of the world’s most visited website, was found by the EU to be giving preferential treatment to their own Google Shopping over competitor price-comparison sites. The European Union fined Google $2.7 billion, ruling that Google’s behavior was illegal and anti-competitive. The commission responsible for the ruling gave Google 90 days to begin ranking its own shopping comparison the same way as the other sites or face additional fines.
Although this doesn’t have a specific impact outside of the EU right now, it does serve as a reminder to all online retailers that even paid solutions can share the volatility of other channels on the internet. Just imagine if Google Shopping went away right? As the online channels continue to merge, it’s certainly smart that you not go all-in on just social, paid search or just SEO. It’s a lot like building a foundation on part of the house while the other parts are sinking into the mud.
Welp, that wraps it up. Quick right? but check out more great information on the Omni Channel and let’s keep the conversation going in comment section below.