Shannon Abel

Corporate Marketing Manager

For over seven years, Shannon has worked in the commerce technology industry—first with Blue Acorn iCi, then joined KIBO in 2022. As the corporate marketing manager, she manages KIBO’s content, PR, and brand strategies. Shannon graduated from Clemson University in 2014 and enjoys spending her free time with her husband, two dogs, and horse in Charleston, SC.

Shannon Abel

Corporate Marketing Manager

For over seven years, Shannon has worked in the commerce technology industry—first with Blue Acorn iCi, then joined KIBO in 2022. As the corporate marketing manager, she manages KIBO’s content, PR, and brand strategies. Shannon graduated from Clemson University in 2014 and enjoys spending her free time with her husband, two dogs, and horse in Charleston, SC.

Blogs by Shannon Abel

NRF 2025: A Week of Connection, Innovation, and Inspirations

NRF 2025 was a whirlwind of activity, and we couldn’t be more thrilled about the incredible week we shared with...

How Flexible Order Fulfillment and Post-Purchase Care Drive B2B Loyalty

The B2B digital commerce journey doesn’t end when a buyer clicks “place order.” In fact, for many ecommerce businesses, this...

Why Touchless B2B Ecommerce Orders Are the Future of Digital Commerce

In the past, every B2B ecommerce order was a high-touch process. A seller would configure the order, a buyer would...

Ecommerce Holiday Readiness: Prepare Your Site for the Rush

The festive holiday music is just starting to play. For retailers, that sound isn’t jingling bells, but the ringing of...

Using AI Agents to Boost Holiday Shopping Conversion Rates

The holiday shopping season has fundamentally changed. Today’s consumers are more digitally savvy and value-driven than ever before. With market...

Top B2B Commerce Trends for 2025 and Beyond

The B2B ecommerce market continues to expand at a remarkable pace, outpacing B2C—the global B2B ecommerce market is projected to...

Shoptalk 2025: Agentic Commerce, Ecosystem Expansion, and the Future of Retail

Shoptalk 2025 has wrapped, and the KIBO team is buzzing with excitement! This year’s event was a whirlwind of innovation,...

6 Ways Your OMS Can Improve Your Site Search Experience

In today’s fast-paced digital world, delivering a seamless and satisfying online shopping experience is essential. Site search plays a critical...

How to Evaluate Order Management Systems for Better Customer Experiences and Efficient Operations

Order management solutions are playing an increasingly vital role in shaping the customer experience both before and after purchase, across...

Is Your B2B Company Ready for an Order Management System?

In today’s fast-paced B2B eCommerce landscape, efficient order management is more than just a necessity—it’s a competitive advantage. As the...

Strategies for Driving Subscription eCommerce Conversions

Subscription-based models have fundamentally transformed the eCommerce industry, turning occasional buyers into loyal subscribers and creating predictable revenue streams. However,...

How To Avoid Channel Conflict in B2B Commerce

Without a solid channel strategy, eCommerce businesses can derail their path to success. Even the most well-crafted plans can lead...

The Ultimate eCommerce Guide for Distributors, Manufacturers, and Wholesalers

For distributors, manufacturers, and wholesalers to compete within complex marketplaces, their eCommerce strategy must be solid. The B2B market has...

Top Order Fulfillment KPIs To Have on Your Radar

What you do before a product lands on a customer’s doorstep can be the difference between retaining or losing their...

Everything You Need To Know to Optimize Your B2B Customer Experience

Unlike the B2C customer experience, the B2B customer experience involves more complexities that can include longer sales cycles, a team...

Overcoming Key Challenges in B2B Order Management

With the growth of B2B eCommerce, omnichannel commerce, as well as the rise in self-service purchases, traditional order management systems...

Break Down The Barriers: Common Unified Customer Experience Obstacles

Every interaction customers have with your business throughout the buyer’s journey counts. From the moment they discover your service or...

Best Practices For eCommerce Site Search

In eCommerce, site search is the bridge between potential customers and the products they are searching for. This critical component...

What To Look For in An Enterprise Order Management System

When you’re looking to streamline your operations, enhance customer experiences, and drive growth, having an enterprise order management system is...