AI in Order Management Systems: The Crawl, Walk, Run Approach

AI in Order Management Systems: The Crawl, Walk, Run Approach

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In the digital age, the adoption of artificial intelligence (AI) in order management systems (OMS) represents a pivotal transformation. This shift profoundly impacts the retail and manufacturing sectors in particular.

Here, I take a deep dive into the nuances of AI’s integration with OMS—offering an educational journey that explores the spectrum of benefits, practical applications, and a detailed roadmap for successful implementation. A good lens in which to view this process is a crawl, walk, run approach.

Crawl: Building the Foundation with AI and OMS

An OMS is the backbone of any retail or manufacturing entity, orchestrating every aspect of order processing—from entry through routing and into fulfillment and post-sales support. It ensures businesses can:

  • efficiently manage orders
  • maintain inventory accuracy
  • provide exceptional customer service

AI: The New Frontier in OMS

The infusion of AI into OMS is a transformative step, introducing intelligent algorithms that can analyze vast amounts of data, predict trends, and automate complex decision-making processes. The following are just a few examples of what that might look like as you transition to the “walk” stage:

  • Routing to the quickest and most profitable fulfillment centers
  • Managing rules around choosing the right manufacturer or distributor(s) for drop shipping
  • Predicting demand levels to intelligently stock new store/warehouse openings

This integration is not merely about automation; it’s about making OMS smarter, more proactive, and adaptive to changing market dynamics.

Walk: Demonstrating AI’s Impact with Real-World Examples

Artificial intelligence is redefining retail OMS, offering insights that drive smarter inventory decisions, personalized customer experiences, and optimized fulfillment strategies. By incorporating AI into OMS, retailers can move beyond merely responding to market shifts to proactively anticipating them. This capability is crucial in today’s fast-paced market, where understanding customer preferences and maintaining optimal stock levels can significantly influence business success.

Manufacturing: AI-Driven Efficiency and Precision

Manufacturers like Suntory PepsiCo and BMW have harnessed AI to refine production processes and enhance quality control. Suntory PepsiCo’s AI-driven system in Vietnam exemplifies efficiency, automating quality checks to ensure product consistency and speed up production lines. BMW’s application of AI for quality control and logistics underscores the technology’s role in maintaining high standards while improving operational efficiency.

Innovations in Microchip Production

The case of Applied Materials’ ExtractAI technology illustrates AI’s transformative potential in microchip production. By integrating AI with optical scanners, the company has drastically reduced inspection times and enhanced defect detection, showcasing how AI can bring about significant improvements in highly technical and precise manufacturing environments.

Run: Strategic AI-OMS Implementation

Adopting AI in OMS should be a strategic, data-driven process. Identifying specific areas where AI can add value and starting with targeted pilot projects facilitates a smoother transition and provides valuable insights for broader implementation. It’s crucial to embark on AI integration with a well-defined strategy and achievable goals.

Emphasizing Continuous Learning and Evolution

A successful AI-OMS system requires ongoing training and fine-tuning. As the system processes more data, its predictive accuracy and decision-making capabilities can improve, making it increasingly valuable over time. From a development perspective, the aim is to create an AI system that not only solves present difficulties but also evolves to meet future needs.

Future-Proofing with AI

Staying abreast of AI advancements ensures your OMS remains cutting-edge. Regularly updating the system with the latest AI technologies and methodologies helps businesses maintain a competitive edge. As a technology futurist, I advocate that unlocking the most benefits of AI in OMS is driven by continuous investment in improvement and innovation.


The integration of AI into OMS is revolutionizing how businesses in retail and manufacturing manage orders, predict trends, and interact with customers. This seismic shift is not just about technological advancement; it’s about fundamentally rethinking order management to enhance efficiency, accuracy, and customer satisfaction.

By adopting a phased approach to AI integration, businesses can navigate this transition effectively, ensuring they are well-equipped to meet the demands of the modern market and setting a new standard for operational excellence in the digital era.

About PeakActivity
Achieving the best outcomes through digital transformation requires collaboration and expertise. Kibo and PeakActivity have partnered together to create solutions that empower clients to achieve rapid growth through scalable, future-ready technologies.

As an established and proven leader, PeakActivity provides the expertise, resources and services that unlock the full potential of Kibo’s solutions. Kibo is the only modular commerce platform that includes eCommerce, Order Management, and end-to-end Subscriptions capabilities that serve the unique needs of B2C, B2B, and D2C organizations.

By setting clients up for success with these flexible and powerful solutions, PeakActivity and Kibo are shaping the future of omnichannel commerce together.

Get in touch: or learn more about PeakActivity here.

Rob Petrosino Headshot
Rob Petrosino
Chief Innovation Officer, PeakActivity

As PeakActivity’s Chief Innovation Officer Rob spearheads efforts around emerging technologies, such as spatial computing, artificial intelligence, and instilling innovation in established businesses. Rob is known for his keen insights on cutting edge technology and his passion for all things digital. His has been named as the Top Augmented Reality Voice on Linkedin and was recently featured on the Today Show and in other NBC segments discussing the application of spatial computing for practical commercial applications.

Connect with Rob on Linkedin.