Critical Commerce Investments to Win the Digital Customer
with Forrester’s Bruce Eppinger
Tuesday, November 14, 2017 at 10:00 am PST
Winning today’s digitally savvy customer requires people, organization, strategy, and technology alignment. With insight into customer preference data and modern technology investment decisions, organizations can accelerate growth and delight their customers.
Join our guest speaker, Bruce Eppinger, Forrester’s Senior Analyst for eCommerce Platforms and Product Content Management, in a webinar to discuss how to compete in an evolving market to deliver new, customer-centric experiences and understand which technologies to invest in for 2018.
Bruce Eppinger, Forrester
Senior Analyst Serving eBusiness & Channel Strategy Professionals
Bruce serves digital business professionals. As part of the digital commerce team, he leads Forrester’s eCommerce platform and product information management (PIM) research. Bruce believes that companies create great customer experiences through a rigorous process that merges insights about consumers, clients, and markets with world-class technology.
His interests include commerce technologies, product content ecosystems, digital business innovation, and understanding the empowered customer. Bruce is based in New York.