Brendan is a leading expert on eCommerce business, consumer behavior, and technology trends in the digital engagement space. He is also a noted authority on technology developments that affect both online and offline commerce industries, as well as vendors that help facilitate delivery of today’s leading strategies and tactics in digital excellence.
In his research, Brendan covers such consumer-oriented topics as eCommerce trends, customer experience best practices, and personalization capabilities within verticals that include retail, CPGs, B2B, financial services, media, entertainment, hospitality, and the public sector. In addition to keynoting at global industry events and advising executive teams on digital strategy, Brendan is routinely sought after for comments and insights by industry media such as CNBC, PBS, The Economist, Time, The Wall Street Journal, USA Today, and Internet Retailer Magazine.
Before joining Forrester, Brendan amassed 25 years of experience in both hospitality and multichannel retail, holding multiple leadership positions for retailers like Guitar Center and Harry & David with roles in strategic planning, eCommerce operations, and digital marketing.